Post 30

On March 23 we talked about F.A.B and the benefits giving power. Then when it comes to selling we brought back up A.I.D.A with the sayings of "Hey you!", "You want?", " I've got" and "Buy now". Then we got on the subject of mascots for food like the Green Giant and Popeye and Spinach. These characters appeal to younger customers and to be honest they are not the customers but it’s usually their parents who do the purchasing. There are other ways companies appeal to age and that is like when businesses use kid actors in their commercials for toys and the actors are around 5 years older than the intended target market to make the product look like its cooler for kids. The same thing happens for beauty products intended for those who are 55 or older they use actors that are around ten years younger than the target market.