Post 31 Cars and classic American Muscle

On Friday April 6 we talked about the all American product of cars. Cars have their history in America first it was the Model T by Henry Ford then the affordable muscle cars of the 60's such as the Pontiac GTO to the everyday cars we see today from manufacturers such as Ford, GMC and Dodge. At first they were a luxury and over time as more people could afford them, they became practical and now a car is seen as a symbol of the driver. The car has become an accessory to show off you. Its "what it says about you" your lifestyle such as a BMW shows that you are successful and it can show if your dependable like a Ford truck or even your sex life because all guys want that sports car that is a chick magnet. Cars can be marketed in many ways, such as selling youth to older people.

Post 30

On March 23 we talked about F.A.B and the benefits giving power. Then when it comes to selling we brought back up A.I.D.A with the sayings of "Hey you!", "You want?", " I've got" and "Buy now". Then we got on the subject of mascots for food like the Green Giant and Popeye and Spinach. These characters appeal to younger customers and to be honest they are not the customers but it’s usually their parents who do the purchasing. There are other ways companies appeal to age and that is like when businesses use kid actors in their commercials for toys and the actors are around 5 years older than the intended target market to make the product look like its cooler for kids. The same thing happens for beauty products intended for those who are 55 or older they use actors that are around ten years younger than the target market.

Post 29

On March 21st we talked about A.I.D.A which stands for Attention, Interest, Desire and Action these are intended to break the WIFM barrier. With Attention comes "hey you!" attention can be accomplished many ways such as the classic attention getters of sex and food. Then there’s the more commercial ways of getting attention which is through noise, signs and bright lights. Then there is Interest to break the W.I.F.M barrier. Interest would sound like "You want?" these advertisers would sound like drug dealers in how they present their product. Next to penetrate W.I.F.M is Desire. Desire would sound like “I’ve got ____" the sellers would sound like "you gotta have it." Then finally there is Action and this would sound like "Buy it now!!" this is limited edition.

Post 28

On Monday March 19th we toyed around with corn we went over some features such as being a vegetable. Then we talked about the attributes that some corn has such as some come popped. Following up we talked about trying to market corn to different groups of the customers. We talked about marketing it for college kids ages 18-25 so we came up with their characteristics lazy, no money and no cooking skills. They also lack cooking skills but then we mentioned some benefits to them being that corn is quick, easy and fast. Next we talked about marketing corn to families’ age groups 25-45. We talked about how corn meant more to families see it as people enjoying a nutritional dinner. The last group we mentioned were the people aged from 55-75 we mentioned how they are on a fixed income and corn means security to them.

Post 27

No class today!!There weren’t enough students in class today so we got the day off. It’s a great way to start the weekend.

post 26

Yesterday in class we learned more about benefits of your product or message. Like Schramm's model of is the reward worth the effort one silly thing that we mentioned was whether the effort of a kid driving 1,000 miles just to try a Dorito shell taco worth the effort, I haven’t tried one yet but I can guarantee that the drive was definitely not worth the effort. I wouldn’t drive over 30 minutes for any fast food but I guess it was all about the experience for those kids. We talked about how there three aspects of benefits the first one are being WHY or why should they buy or use the product. Second know your audience, don’t sell apple sauce to adults and then Speak their language once you get your audience know what benefits they want to receive out of your product.

post 25

• On Monday we learned what we do with language which is, translate for the audience we want the audience to know exactly what we mean, create emotion or trigger that feeling in your heart or mind, keep it simple or dont do too much, focus or try to just stick to one aspect, consise or say what you mean

What we want to avoid in language is cliches, soft language, double speak and never betray your audience.
We learned that image can also communicate withlout saying anything. Some examples of this is the cast of the jersey shore and clothing, some brands have gone as far as to offer some cast members NOT to wear their product or brand. I guess image is everything these days.