Post 38 Some final Advice from professor Jenkins

Last Wednesday we learned some important advice from Professor Jenkins. He told us young ones to stick to our guns. He said that if your client wants you to make changes to the project or product then proclaim to get paid the cost of it then charge at a rate of pay per hr., for the work that will be accomplished. Never work for free unless it’s something that you love to do. As a business man Professor Jenkins told us to get an accountant and a lawyer. Also always have a backup drive for all important files. Finally always enjoy yourself and give to others. Let’s not forget what the class was about "POWER". Thank You Professor Jenkins for all the wisdom.

Post 37 REAL Business Information

On Monday April 23 I think I learned some incredible information. I learned that there are about 1000 billable hours in a year if you work the standard 40 hr. week. I learned that you should be earning $1000 for every year old. When it comes to home businesses if you have a house and use one room as an office, you divide that room from the total amount of rooms and use that percentage to deduct from taxes, like dividing the gas bill by the percentage of how big that office is. When it comes to networking you’re not going to get much out of it but your friends on the other hand can really help your business by referrals and helping out on projects with their skills and never do contracts with friends. Finally you should Invoice on a project get 33% upfront, 33% after a first draft and 34% at completion. Now that’s some great business advice.

Post 36

Yesterday in class we learned how to really do a cover page for a resume. First off many people screw up by being humble and not trying to sound cocky. Many managers don’t want to teach people how to do their job they are looking for someone who knows what to do. One of the most important things is to send or make sure your resume makes it to the right person such as a hire manager and get the address RIGHT! There should be around four paragraphs with each paragraph being around 2-3 sentences. Always begin your first paragraph with a hook or a story. The second paragraph is the, you want the job section. The third paragraph is the, you can do it section list . The last paragraph should be the closing paragraph by closing it assertively like "I look forward to getting the job done for you" . Then list all your contacts.

Post 35

On Monday we learned about fear and the message that it can send and create. First fear is used to motivate people for the wrong reasons. This can be seen often in political ads. In the 1950's it was the Russians attacking the United States of America, now the fear is from terrorists. There is a 4 part fear appeal. The first is to introduce the threat with a stronger hey you. Then you need to demonstrate that the audience is at risk, the decision to buy into this the threat has to be possible to happen to you. Then you introduce the solution, and think is the solution equal to death. Finally you have to show the audience they can do the solution. To strengthen the appeal it has to be likely to happen, make many references and add vivid word pictures.  I’m going to end on a phrase that stuck to me that is "If only, are the saddest words."

Post 34

Last Friday we learned about how McDonalds took over world. McDonalds has something for everyone and for every market. For kids McDonalds took the approach of making it a "hot spot" for kids to hang around in after school to meet up and catch up with friends. It wanted to become the cool place to be. Then there were the Drunks or the all-nighters. There were commercials of a cool moon playing the piano with sunglasses on and eventually announcing that the drive-thru was going to be open late night or even 24 hrs, this would satisfy the urge for munchies for the all-nighters. Now maybe the one demographic that wasn’t represented was the elderly until McDonalds started launching its commercials aimed at the elderly as a place to work part time maybe post retirement to keep them social and feel power again.

Post 33

On Wednesday April the 11th we learn about the history of McDonalds and their marketing strategies. First hamburgers were eaten during the depression when cheap food was good food. Then the 1950's car culture brought about the drive-thru and hamburgers reached a greater audience. McDonalds started targeting kids as their target market. With marketing plans like introducing Ronald McDonald the clown, kids were excited to buy McDonalds meals and they in turn asked their dads who would agree and become the "cool dad.”  With the kids and dad convinced there was mom left to convince she didn’t like fast food because a home cooked meal was healthier. McDonalds started coming out with commercials with Ronald McDonald saying phrases like "Mom is always right". After convincing mom the whole family was left wanting McDonalds.

Post 32

On Monday April 9th we discussed the visual narrative. We learned how screen shots can differ in film. I learned that the wide shot or (ws) shows everything in the surroundings and is used mainly in the beginning of a show or movie to show where the characters are. An example of this could be in the movie gladiator they use the wide shot to show the arena. Then there is the med shot or (ms) which are used 80% of the time it is used to communicate the story. The med shot is a exposition shot. There is also the close up shot or (cu) and is the exclamation shot. It is the attention getter because it focuses on an object or person very closely. This makes the shot very suspenseful. There are rarely any close ups in comedies. The close up is good to show emotion and facial features.