Post 35

On Monday we learned about fear and the message that it can send and create. First fear is used to motivate people for the wrong reasons. This can be seen often in political ads. In the 1950's it was the Russians attacking the United States of America, now the fear is from terrorists. There is a 4 part fear appeal. The first is to introduce the threat with a stronger hey you. Then you need to demonstrate that the audience is at risk, the decision to buy into this the threat has to be possible to happen to you. Then you introduce the solution, and think is the solution equal to death. Finally you have to show the audience they can do the solution. To strengthen the appeal it has to be likely to happen, make many references and add vivid word pictures.  I’m going to end on a phrase that stuck to me that is "If only, are the saddest words."