Post 33

On Wednesday April the 11th we learn about the history of McDonalds and their marketing strategies. First hamburgers were eaten during the depression when cheap food was good food. Then the 1950's car culture brought about the drive-thru and hamburgers reached a greater audience. McDonalds started targeting kids as their target market. With marketing plans like introducing Ronald McDonald the clown, kids were excited to buy McDonalds meals and they in turn asked their dads who would agree and become the "cool dad.”  With the kids and dad convinced there was mom left to convince she didn’t like fast food because a home cooked meal was healthier. McDonalds started coming out with commercials with Ronald McDonald saying phrases like "Mom is always right". After convincing mom the whole family was left wanting McDonalds.