Post 29

On March 21st we talked about A.I.D.A which stands for Attention, Interest, Desire and Action these are intended to break the WIFM barrier. With Attention comes "hey you!" attention can be accomplished many ways such as the classic attention getters of sex and food. Then there’s the more commercial ways of getting attention which is through noise, signs and bright lights. Then there is Interest to break the W.I.F.M barrier. Interest would sound like "You want?" these advertisers would sound like drug dealers in how they present their product. Next to penetrate W.I.F.M is Desire. Desire would sound like “I’ve got ____" the sellers would sound like "you gotta have it." Then finally there is Action and this would sound like "Buy it now!!" this is limited edition.