Thursday, March 15, 2012
post 26
Yesterday in class we learned more about benefits of your product or message. Like Schramm's model of is the reward worth the effort one silly thing that we mentioned was whether the effort of a kid driving 1,000 miles just to try a Dorito shell taco worth the effort, I haven’t tried one yet but I can guarantee that the drive was definitely not worth the effort. I wouldn’t drive over 30 minutes for any fast food but I guess it was all about the experience for those kids. We talked about how there three aspects of benefits the first one are being WHY or why should they buy or use the product. Second know your audience, don’t sell apple sauce to adults and then Speak their language once you get your audience know what benefits they want to receive out of your product.
post 25
- On Monday we learned what we do with language which is, translate for the audience we want the audience to know exactly what we mean, create emotion or trigger that feeling in your heart or mind, keep it simple or dont do too much, focus or try to just stick to one aspect, consise or say what you mean
We learned that image can also communicate withlout saying anything. Some examples of this is the cast of the jersey shore and clothing, some brands have gone as far as to offer some cast members NOT to wear their product or brand. I guess image is everything these days.
Post 24
Last Friday we learned about the power of words and that words are the most powerful drug. We talked about the association some words have such as Diamonds and thinking of Deberrs and on a darker note we mentioned Blood Diamonds. We learned that sometimes soft language can desensitize us. Then we watched George Carlin make some good points about soft language such as shell shock then it turned into battle exhaustion then operational exhaustion and eventually the word being used today is post-traumatic stress disorder. Then we talked about how words are specially used and picked to advertise such as old fashion which makes you think of the good old days. Some other words are homemade which makes you think of how mom used to make and cuisine which makes you think of elegance and classy.
Thursday, March 8, 2012
Post 23
Yesterday in class we reviewed what we learned Friday which was the use of abstract words such as love and Concrete words such as fluffy and tiny. We went from abstract to concrete words for example we started with engine but grew more and more specific such as car engine, V8 engine, turbo V8 engine, Audi V8 engine and 1940 Audi V8. Also keep the story dialog concise and to the point. The topic of dual coding was brought up again and told emotions make the stories more memorable so that we can visualize it in our mind. Once again we were told of the audience’s desire for power, and then told how to keep them happy by including authority, speak their language and avoid stereotypes. Then we learned about the SAFEST method which goes as follows. Statistics, Analogies, Facts, Examples, Stories and Testimonials.
Post 22
On Monday’s class we went over what we have learned thus far in Writing for the media. We were reminded that a story needs a message to make a change in some way. A story also needs at least 2 characters one protagonist and one antagonist. You need to fact check. There also needs to be a conflict and resolution. We also learned some important points on dialog such as using the right lingo and echo emotion. The dialog needs to serve a purpose. Then try to avoid stereotypes and give complete information and reminded that the audience is lazy and wants power so keep the sentences up to eight words per sentence because the audience wants strong, powerful, active and engaging dialog. That’s what we learned on Monday.
Post 21
In Friday’s class we started our conversations over a different media outlet and that is the radio. We learned about radio scripts which basically tell how the message will be told. What you need for a radio script is a list of your characters and what affects you will use and then you need your dialog which is what the character will say or the noises being made such as the sound of a door opening and closing. We also were introduced to abstract and concrete words. Abstract words tells concepts and usually end in "ism". Concrete words show and illustrate, such as Sunday dinner or "if you’re going to call if late call." Duel coding is adding emotion with words. We also talked about expectations of rewards and how work and effort are required and the harder you work the greater the reward expectation. Thats the news on what we learned about on Friday.
Thursday, March 1, 2012
Post 20
In class yesterday we spoke about the media sources that are available to us, but we focused in on the radio. We learned that the most popular way of telling stories is orally. To mention oral stories told over the radio you can’t forget the telling of "The War of The Worlds" by Orsen Wells. Orsen Wells had America scared of an invasion whether it be real life aliens or an attack from another country. That is a major feat to accomplish to do this he made the presentation seem like a real broadcast. To do this he used little tricks like having the weather being told and also having music constantly playing throughout the broadcast. He would interrupt the program also with constant news reports with specialists such as a professor from Princeton observatory and a militia commander and they all spoke as someone in their profession would using jargon and their lingo. Orsen Wells also gave in-depth details about the spacecraft and the emerging aliens saying things such as smooth skin, grey snakes and monstrous. He painted verbal pictures that seemed so real that people actually believed him. That shows the power of the spoken word and media.
post 19
On Monday in class we talked about our Three Little Pigs story. We talked about the reason why the characters interact with each other the way that they do. We went over the three stage act again and reviewed why they acted as they did. We said that there had to be a reason why the Wolf stopped his addiction of eating pigs. He couldn’t just stop he had to have a solid good reason. We also talked about the Wolfs feelings and how they worked Cohen side with his actions such as the fact that he has an addiction and is being manipulated by the monkey when deep down he doesn’t want to eat pigs anymore. Speaking about the monkey we talked about his motives as well such as revenge against the pigs for taking away his power and how he wants to regain his power by being the Wolfs puppet master. Then we talked about the pigs themselves such as the fact that they are stupid victims and how they have rivalries amongst between each other and that’s why they would talk or not talk to the Wolf again.
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