Thursday, March 8, 2012

Post 23


Yesterday in class we reviewed what we learned Friday which was the use of abstract words such as love and Concrete words such as fluffy and tiny. We went from abstract to concrete words for example we started with engine but grew more and more specific such as car engine, V8 engine, turbo V8 engine, Audi V8 engine and 1940 Audi V8. Also keep the story dialog concise and to the point. The topic of dual coding was brought up again and told emotions make the stories more memorable so that we can visualize it in our mind. Once again we were told of the audience’s desire for power, and then told how to keep them happy by including authority, speak their language and avoid stereotypes. Then we learned about the SAFEST method which goes as follows. Statistics, Analogies, Facts, Examples, Stories and Testimonials.

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