post 26

Yesterday in class we learned more about benefits of your product or message. Like Schramm's model of is the reward worth the effort one silly thing that we mentioned was whether the effort of a kid driving 1,000 miles just to try a Dorito shell taco worth the effort, I haven’t tried one yet but I can guarantee that the drive was definitely not worth the effort. I wouldn’t drive over 30 minutes for any fast food but I guess it was all about the experience for those kids. We talked about how there three aspects of benefits the first one are being WHY or why should they buy or use the product. Second know your audience, don’t sell apple sauce to adults and then Speak their language once you get your audience know what benefits they want to receive out of your product.