Post 36

Yesterday in class we learned how to really do a cover page for a resume. First off many people screw up by being humble and not trying to sound cocky. Many managers don’t want to teach people how to do their job they are looking for someone who knows what to do. One of the most important things is to send or make sure your resume makes it to the right person such as a hire manager and get the address RIGHT! There should be around four paragraphs with each paragraph being around 2-3 sentences. Always begin your first paragraph with a hook or a story. The second paragraph is the, you want the job section. The third paragraph is the, you can do it section list . The last paragraph should be the closing paragraph by closing it assertively like "I look forward to getting the job done for you" . Then list all your contacts.

Post 35

On Monday we learned about fear and the message that it can send and create. First fear is used to motivate people for the wrong reasons. This can be seen often in political ads. In the 1950's it was the Russians attacking the United States of America, now the fear is from terrorists. There is a 4 part fear appeal. The first is to introduce the threat with a stronger hey you. Then you need to demonstrate that the audience is at risk, the decision to buy into this the threat has to be possible to happen to you. Then you introduce the solution, and think is the solution equal to death. Finally you have to show the audience they can do the solution. To strengthen the appeal it has to be likely to happen, make many references and add vivid word pictures.  I’m going to end on a phrase that stuck to me that is "If only, are the saddest words."

Post 34

Last Friday we learned about how McDonalds took over world. McDonalds has something for everyone and for every market. For kids McDonalds took the approach of making it a "hot spot" for kids to hang around in after school to meet up and catch up with friends. It wanted to become the cool place to be. Then there were the Drunks or the all-nighters. There were commercials of a cool moon playing the piano with sunglasses on and eventually announcing that the drive-thru was going to be open late night or even 24 hrs, this would satisfy the urge for munchies for the all-nighters. Now maybe the one demographic that wasn’t represented was the elderly until McDonalds started launching its commercials aimed at the elderly as a place to work part time maybe post retirement to keep them social and feel power again.

Post 33

On Wednesday April the 11th we learn about the history of McDonalds and their marketing strategies. First hamburgers were eaten during the depression when cheap food was good food. Then the 1950's car culture brought about the drive-thru and hamburgers reached a greater audience. McDonalds started targeting kids as their target market. With marketing plans like introducing Ronald McDonald the clown, kids were excited to buy McDonalds meals and they in turn asked their dads who would agree and become the "cool dad.”  With the kids and dad convinced there was mom left to convince she didn’t like fast food because a home cooked meal was healthier. McDonalds started coming out with commercials with Ronald McDonald saying phrases like "Mom is always right". After convincing mom the whole family was left wanting McDonalds.

Post 32

On Monday April 9th we discussed the visual narrative. We learned how screen shots can differ in film. I learned that the wide shot or (ws) shows everything in the surroundings and is used mainly in the beginning of a show or movie to show where the characters are. An example of this could be in the movie gladiator they use the wide shot to show the arena. Then there is the med shot or (ms) which are used 80% of the time it is used to communicate the story. The med shot is a exposition shot. There is also the close up shot or (cu) and is the exclamation shot. It is the attention getter because it focuses on an object or person very closely. This makes the shot very suspenseful. There are rarely any close ups in comedies. The close up is good to show emotion and facial features.

Post 31 Cars and classic American Muscle

On Friday April 6 we talked about the all American product of cars. Cars have their history in America first it was the Model T by Henry Ford then the affordable muscle cars of the 60's such as the Pontiac GTO to the everyday cars we see today from manufacturers such as Ford, GMC and Dodge. At first they were a luxury and over time as more people could afford them, they became practical and now a car is seen as a symbol of the driver. The car has become an accessory to show off you. Its "what it says about you" your lifestyle such as a BMW shows that you are successful and it can show if your dependable like a Ford truck or even your sex life because all guys want that sports car that is a chick magnet. Cars can be marketed in many ways, such as selling youth to older people.

Post 30

On March 23 we talked about F.A.B and the benefits giving power. Then when it comes to selling we brought back up A.I.D.A with the sayings of "Hey you!", "You want?", " I've got" and "Buy now". Then we got on the subject of mascots for food like the Green Giant and Popeye and Spinach. These characters appeal to younger customers and to be honest they are not the customers but it’s usually their parents who do the purchasing. There are other ways companies appeal to age and that is like when businesses use kid actors in their commercials for toys and the actors are around 5 years older than the intended target market to make the product look like its cooler for kids. The same thing happens for beauty products intended for those who are 55 or older they use actors that are around ten years younger than the target market.

Post 29

On March 21st we talked about A.I.D.A which stands for Attention, Interest, Desire and Action these are intended to break the WIFM barrier. With Attention comes "hey you!" attention can be accomplished many ways such as the classic attention getters of sex and food. Then there’s the more commercial ways of getting attention which is through noise, signs and bright lights. Then there is Interest to break the W.I.F.M barrier. Interest would sound like "You want?" these advertisers would sound like drug dealers in how they present their product. Next to penetrate W.I.F.M is Desire. Desire would sound like “I’ve got ____" the sellers would sound like "you gotta have it." Then finally there is Action and this would sound like "Buy it now!!" this is limited edition.

Post 28

On Monday March 19th we toyed around with corn we went over some features such as being a vegetable. Then we talked about the attributes that some corn has such as some come popped. Following up we talked about trying to market corn to different groups of the customers. We talked about marketing it for college kids ages 18-25 so we came up with their characteristics lazy, no money and no cooking skills. They also lack cooking skills but then we mentioned some benefits to them being that corn is quick, easy and fast. Next we talked about marketing corn to families’ age groups 25-45. We talked about how corn meant more to families see it as people enjoying a nutritional dinner. The last group we mentioned were the people aged from 55-75 we mentioned how they are on a fixed income and corn means security to them.

Post 27

No class today!!There weren’t enough students in class today so we got the day off. It’s a great way to start the weekend.